Home> Industry News> New trends in the automotive fragrance market: Luxury car brands lead the olfactory feast

New trends in the automotive fragrance market: Luxury car brands lead the olfactory feast

2025,09,22
In the automotive industry, apart from the continuous innovation in performance, exterior and interior design, the field of in-Car Fragrance is also undergoing a revolution. Major luxury car brands are all making efforts to create an ultimate in-car olfactory experience for car owners with their unique fragrance products. The latest fragrance products of brands such as Maybach, Mercedes-Benz and BMW have attracted much attention. ​

Maybach's recently launched NO.12 Perfume Atomizer for Mercedes-Benz Flacon has quickly become the market focus with its exquisite design and unique fragrance. This aroma atomizer is specially designed for Mercedes-Benz models and complements the luxurious atmosphere inside the vehicle perfectly. Meanwhile, Maybach Agarwood Perfume Atomizer for Mercedes-Benz Flacon also takes agarwood as the base tone, incorporates elements such as raspberry and jasmine, and is paired with the scents of vanilla sandalwood and some vetgrass, creating a warm and pleasant atmosphere. Agarwood, as a precious spice, has a history of hundreds of years of perfume application. Its unique temperament adds a noble and mysterious touch to this fragrance. ​

Mercedes-benz also continues to delve deeply into the fragrance field, and its Mercedes Flacon Perfume Atomizer with FREESIDE MOOD is highly favored. The FREESIDE MOOD fragrance centers on citrus elements and tea. Its top notes blend bergamot, lemon and tarragon, the middle notes include tea, cyclamen, rose and geranium, and the base notes consist of cedar, patchouli and ambergris. The overall fragrance is mellow and harmonious, bringing a comfortable and carefree feeling to the driver and instantly filling the interior space with a natural and fresh atmosphere. ​

BMW is not lagging behind in the field of in-car fragrances either. The BMW Ambient Air series it launched has performed outstandingly. Among them, BMW Ambient Air blue site NO.1, BMW Ambient Air blue site NO.2 and BMW Ambient Air golden site NO.2, through carefully blended fragrances, Create a unique atmosphere inside the vehicle. These fragrance products not only emphasize the uniqueness of the scent but also blend in with the overall environment and atmosphere inside the BMW, enhancing the driving and riding experience of the car owner in all aspects from the visual to the olfactory. ​

As consumers' demands for the quality of car interiors continue to rise, the in-car fragrance is no longer merely a simple embellishment but has become an important component in enhancing the overall luxury and comfort of the vehicle. Luxury car brands have occupied an important position in the automotive fragrance market by virtue of their strict quality control and precise insight into consumer demands. In the future, we can look forward to the emergence of more innovative automotive fragrance products, bringing consumers a more outstanding in-car olfactory experience. ​
TOATAL 2
Contact Us

Author:

Mr. pengbo

Phone/WhatsApp:

13501484330

Popular Products
You may also like
Related Categories

Email to this supplier

Subject:
Email:
Message:

Your message must be betwwen 20-8000 characters

We will contact you immediately

Fill in more information so that we can get in touch with you faster

Privacy statement: Your privacy is very important to Us. Our company promises not to disclose your personal information to any external company with out your explicit permission.

Send