Home> Industry News> New Developments in Automotive Fragrances: Exclusive Fragrances for Mercedes-Benz and BMW Gain Attention

New Developments in Automotive Fragrances: Exclusive Fragrances for Mercedes-Benz and BMW Gain Attention

2025,09,19
With the continuous improvement of automotive interior quality, automotive fragrances, as a key element to enhance the driving and riding experience, have attracted increasing attention from consumers. Recently, a number of high-end automotive fragrance products have been launched in the market, among which the exclusive fragrances for Mercedes-Benz and BMW have attracted considerable attention.​

For Mercedes-Benz, products such as the Maybach NO.12 Perfume Atomizer for Mercedes-Benz Flacon, Mercedes Flacon Perfume Atomizer with FREESIDE MOOD, and Maybach Agarwood Perfume Atomizer for Mercedes-Benz Flacon have sparked heated discussions. Taking the FREESIDE MOOD fragrance as an example, it combines citrus elements and tea notes. The fresh aroma of bergamot, lemon, and tarragon in the top notes, paired with tea, cyclamen, rose, and geranium in the middle notes, and complemented by cedarwood, patchouli, and ambergris in the base notes, creates an extremely mellow and harmonious scent atmosphere. This fragrance is not only charming in smell but also an important part of the Mercedes-Benz Air - Balance Package (optional code P21), allowing drivers to enjoy a unique olfactory experience in the car, thereby enhancing driving pleasure and comfort. It is suitable for many Mercedes-Benz models, including the C-Class, E-Class, S-Class, and GLC-Class. For instance, it can be adapted to different configurations of the 2016 - 2019 E-Class models.​

The Maybach Agarwood Mood fragrance is also distinctive. It is based on agarwood, a natural spice obtained through specific biological interactions, which is highly sought after worldwide and a symbol of delicacy and luxury. In this fragrance, raspberry and jasmine notes are integrated into the woody tones, along with a hint of vanilla sandalwood and vetiver. A slight smoky touch creates a warm and pleasant atmosphere inside the car. Similarly, it needs to be used with the Air - Balance Package and is installed in a specific position inside the vehicle's glove box. It is applicable to many Mercedes-Benz models, including the AMG GT - class (X290 facelift) 4-door coupe from 2021 onwards.​

On the BMW side, fragrance products such as the BMW Ambient Air blue site NO.1, BMW Ambient Air blue site NO.2, and BMW Ambient Air golden site NO.2 have also provided BMW owners with personalized in-Car Fragrance options. Although detailed information about the scent notes of these fragrances has not been fully disclosed yet, relying on BMW's consistent pursuit of quality, these fragrances will undoubtedly add a unique charm to the interior environment of BMW vehicles. BMW's Ambient Air system is also committed to creating a comfortable and pleasant in-car atmosphere for drivers and passengers, and these new fragrance products will further enrich users' choices and enhance the driving and riding experience of BMW models.​

As consumers' requirements for the quality of automotive interior environments continue to increase, the automotive fragrance market is showing a vigorous development trend. Luxury automotive brands such as Mercedes-Benz and BMW continue to launch new fragrance products, which not only demonstrate their dedication to detailed quality but also reflect the important role of automotive fragrances in enhancing brand image and customer satisfaction. In the future, we can expect to see more innovative and high-quality automotive fragrance products coming out, bringing a more pleasant driving and riding experience to the majority of car owners.​
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