High-End In-Car Fragrance Track Upgrades Again: Mercedes-Maybach and BMW Launch Multiple New Products to Reshape Cockpit Olfactory Experience

2026,02,10

Recently, the high-end Automotive Accessories market has ushered in a new round of product iteration, with the in-Car Fragrance sector focusing on cockpit olfactory experience becoming a core focus. Two luxury automotive brands, Mercedes-Maybach and BMW, have made simultaneous efforts to launch a number of customized in-car fragrance atomizer new products, including three exclusive new products for Mercedes-Maybach: Maybach NO.12 Perfume Atomizer for Mercedes-Benz Flacon, Mercedes Flacon Perfume Atomizer with FREESIDE MOOD, and Maybach Agarwood Perfume Atomizer for Mercedes-Benz Flacon, as well as three customized new products for BMW: BMW Ambient Air blue site NO.1, BMW Ambient Air blue site NO.2, and BMW Ambient Air golden site NO.2. With precise brand adaptability and high-end fragrance quality, they are leading the industry into a new era of "customized cockpit olfaction".

As a benchmark in the luxury automotive fragrance sector, the three new products launched by Mercedes-Maybach this time are all built around its model-exclusive Flacon fragrance carrier, continuing the brand's consistent luxurious tone. Maybach NO.12 Perfume Atomizer for Mercedes-Benz Flacon takes an exclusively formulated fragrance as its core, integrating elegant floral notes with woody undertones, combined with precise atomization technology, allowing the fragrance to fill the cockpit evenly and last for a long time. There is no need for frequent replacement to maintain a long-term and comfortable olfactory experience, perfectly meeting the pursuit of exquisite travel by Maybach owners.

Mercedes Flacon Perfume Atomizer with FREESIDE MOOD focuses on a fresh and natural fragrance style, where citrus elements interweave with tea notes, supplemented by elegant floral top notes and calm base notes such as cedarwood and patchouli. The overall fragrance is mellow and harmonious, creating a relaxed feeling of being outdoors with a breeze blowing for drivers and passengers, suitable for various scenarios such as daily commuting and long-distance travel. At the same time, it seamlessly connects with the Mercedes-Benz Flacon fragrance carrier, balancing practicality and ritual sense. It is reported that the formula of this fragrance has undergone repeated adjustments, strictly following Mercedes-Benz's original factory quality standards to ensure that the fragrance is mild and non-irritating and does not affect the air quality inside the car.

Maybach Agarwood Perfume Atomizer for Mercedes-Benz Flacon focuses on enthusiasts of high-end woody fragrances, taking rare agarwood as the core fragrance material, paired with high-quality raw materials such as Spanish rockrose, Somali frankincense, and Australian sandalwood. The fragrance is calm and elegant, with a warm texture, highly consistent with the luxurious style of Maybach's interior. It can not only enhance the cockpit atmosphere but also highlight the noble taste of the owner. This atomizer adopts advanced sealing technology to effectively lock the original fragrance of agarwood and avoid volatilization and waste. At the same time, it is compatible with Mercedes-Maybach models equipped with the Air-Balance system, realizing intelligent linkage between the fragrance and the vehicle system.

At the same time, BMW has also launched three new Ambient Air series products simultaneously - BMW Ambient Air blue site NO.1, BMW Ambient Air blue site NO.2, and BMW Ambient Air golden site NO.2, all compatible with BMW's Ambient Air fragrance system, continuing the brand's pursuit of refined driving experience. Among them, BMW Ambient Air blue site NO.1 and BMW Ambient Air blue site NO.2 both belong to the blue series fragrance. The former is mainly a fresh aquatic tone, emitting a fresh breath like pure water droplets, which can effectively purify odors in the cockpit and create a clean and comfortable driving environment; the latter incorporates a touch of floral and fruity notes on the basis of the aquatic tone, making the fragrance more layered, balancing freshness and softness, and meeting the personalized needs of different owners.

BMW Ambient Air golden site NO.2 focuses on a warm and luxurious fragrance style, taking a golden series fragrance as its core, integrating warm woody tones with amber fragrance. The fragrance is mellow and long-lasting, paired with the adjustable atomization intensity function of BMW's Ambient Air system. Owners can freely adjust the fragrance concentration through the iDrive controller to achieve "on-demand fragrance adjustment", suitable for various scenarios such as business reception and family travel. All three new products adopt high-quality sealed fragrance cartridges, with a leak-proof design for greater safety, and are easy to install. They can be directly inserted into the fragrance device in the vehicle's glove box without professional tools, balancing practicality and convenience.

Industry insiders said that with the increasingly fierce competition in the high-end automotive market, cockpit experience has become a core focus of brand differentiated competition, and in-car fragrance, as an important carrier to improve cockpit comfort and ritual sense, is ushering in a period of rapid development. This time, Mercedes-Maybach and BMW simultaneously launched a number of customized in-car fragrance atomizer new products, which not only accurately cover the fragrance preferences of different owners but also deeply bind fragrance products with vehicle systems and brand tones, promoting the transformation of high-end in-car fragrances from "auxiliary accessories" to "carriers of personalized experience".

It is reported that currently, the three new Mercedes-Maybach products - Maybach NO.12 Perfume Atomizer for Mercedes-Benz Flacon, Mercedes Flacon Perfume Atomizer with FREESIDE MOOD, and Maybach Agarwood Perfume Atomizer for Mercedes-Benz Flacon, as well as the three new BMW products - BMW Ambient Air blue site NO.1, BMW Ambient Air blue site NO.2, and BMW Ambient Air golden site NO.2, have opened pre-sales simultaneously and will be sold globally through official brand channels, authorized dealers and other channels. In the future, the two brands may continue to deepen their layout in the in-car fragrance sector, launch more new products that meet model characteristics and owner needs, and further promote the quality upgrading and innovative development of the high-end in-car fragrance industry.

Author:

Mr. pengbo

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High-End In-Car Fragrance Track Upgrades Again: Mercedes-Maybach and BMW Launch Multiple New Products to Reshape Cockpit Olfactory Experience​

High-End In-Car Fragrance Track Upgrades Again: Mercedes-Maybach and BMW Launch Multiple New Products to Reshape Cockpit Olfactory Experience