A variety of new customized fragrances have been launched

On August 18, 2025, the Luxury Car Fragrance sector saw the addition of a major new product - Mercedes-Benz Maybach and BMW simultaneously launched multiple customized in-Car Fragrance nebulizers, redefining the luxury standard of cabin olfaction with high-end scents and exclusive designs. ​

For Mercedes-Benz Maybach owners, three exclusive Flacon fragrance atomizers are released this time: Maybach NO.12 Perfume Atomizer creates a classic and luxurious atmosphere with a unique fragrance blending ratio; The Mercedes Flacon Perfume Atomizer equipped with the FREESIDE MOOD fragrance system can precisely adapt to the cabin atmosphere adjustment, bringing an immersive olfactory experience. Maybach Agarwood Perfume Atomizer selects rare agarwood raw materials to release a warm and mellow aroma, fully demonstrating the top-notch craftsmanship and texture. ​

The BMW brand has also updated the Ambient Air series of fragrances simultaneously: The two blue fragrances, BMW Ambient Air blue site NO.1 and NO.2, create a comfortable cabin environment with a fresh and elegant note; BMW Ambient Air golden site NO.2 features warm scents and offers diverse choices for car owners with different needs. ​

This new product matrix covers the core models of two major luxury brands. Through strict raw material selection and automotive-grade adaptation design, it ensures that the fragrance release is uniform, long-lasting and non-irritating, creating a "mobile fragrance cockpit" for luxury car users and further enriching the experience of high-end car life scenarios