Home> Industry News> The Fragrance Upgrade of Luxury vehicles: New fragrances from Mercedes-Benz and BMW make their debut

The Fragrance Upgrade of Luxury vehicles: New fragrances from Mercedes-Benz and BMW make their debut

2025,08,06
On the road of pursuing the ultimate driving experience, every detail of the car interior is of vital importance. Recently, Mercedes-Benz and BMW have successively launched remarkable in-Car Fragrance products, bringing drivers an unprecedented sensory enjoyment. ​

Maybach Agarwood Perfume Atomizer for Mercedes-Benz Flacon and Maybach NO.12 Perfume Atomizer for Mercedes Benz Flacon has attracted much attention. Among them, the Agarwood Mood perfume atomizer is unique. It combines the notes of wood with the charm of the East, with agarwood as the main note, complemented by subtle wooden notes and a faint smoky aroma, creating a warm and mysterious atmosphere. It is understood that this fragrance is specially designed for Mercedes-Benz models equipped with air balance kits (optional code P21), such as C-Class, E-Class, GLC, GLE, GLS, CLS, S-Class, etc. The driver can control the intervals between the fragrance releases through the system menu, ensuring that the vehicle is always filled with a unique and elegant atmosphere. ​

While Mercedes Flacon Perfume Atomizer with FREESIDE MOOD brings another kind of refreshing feeling to the driver. It enables the interior of the vehicle to have its fragrance customized according to personal preferences, adding a unique kind of pleasure to the driving journey. ​

Meanwhile, BMW is not to be outdone and has launched a series of eye-catching in-car fragrance products. The fragrance of BMW Ambient Air golden site NO.2 is intoxicating. It is specially developed for BMW's Ambient Air fragrance system. The warm aroma of cedar and cardamom is softened by a hint of honey sweetness, as if transporting one to the dusk on the twinkling desert horizon. Just insert the fragrance box into the dispersion device in the glove compartment with ease, and it can create a unique and comfortable atmosphere in the car. This product is suitable for models such as the 5 Series sedan that are equipped with the Ambient Air package (optional 4NM) since 2017. ​

In addition, BMW Ambient Air blue site NO.1 and BMW Ambient Air blue site NO.2 also have their own characteristics. The launch of these fragrance products has further enriched the personalized options for the interior environment of BMW vehicles, creating a more refined and comfortable driving and riding space for drivers. ​

Whether it's the unique fragrance atomizer of Mercedes-Benz or the Ambient Air fragrance series meticulously developed by BMW, they are constantly enhancing the olfactory experience inside the vehicle, allowing drivers to enjoy the unique fragrance on every trip and experience the ultimate charm brought by luxurious vehicles.
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